Influencer & Community Marketing Executive

This role is for an Influencer & Community Marketing Executive in the trade and DIY sector, focusing on building relationships, creating content, and growing a brand community. It is suitable for outgoing, organized individuals with experience in influencer marketing and an interest in the trade/DIY industry.

Location: Birmingham (Remote with travel)

Salary: £30,000 - £35,000 + Bonus

Responsibilities

• Build and grow a network of influencers, tradespeople and DIY creators
• Create and deliver engaging content alongside influencers and customers
• Represent the brand at trade events, on-site visits and networking opportunities
• Support sales activity by strengthening relationships with customers and partners
• Drive community engagement across social platforms and campaigns
• Identify, recruit, and nurture relationships with influencers and brand ambassadors
• Manage influencer gifting, campaigns, and ongoing engagement
• Create and collaborate on high-performing social media content
• Visit sites, workshops, and merchant branches to capture authentic product use
• Organise influencer events, brand experiences, and trade show activity
• Grow online communities and encourage user-generated content and advocacy
• Track performance metrics including engagement, views, and influencer activity

Requirements

• Is naturally outgoing, confident, and thrives on building relationships
• Has experience working with influencers, communities, or brand advocates
• Understands (or has a genuine interest in) the trade, construction, or DIY sector
• Is hands-on with content creation and social media platforms
• Is highly organised and able to manage multiple projects simultaneously
• Enjoys getting out into the field—meeting people, filming content, and representing a brand
• Thinks commercially and understands how marketing supports sales growth

Benefits

• Growth Opportunity - Join a business targeting significant expansion, with real progression potential
• Creative Freedom - Shape influencer strategy and content approach with autonomy
• Variety - A dynamic mix of field-based work, content creation, and relationship management
• Culture - Be part of a young, energetic, highly collaborative team
• Reward - Competitive salary, bonus after probation, and flexible working approach