Industry Principal, Automotive

The Industry Principal (IP) at PTC is a strategic, high-visibility role responsible for shaping the company's growth and market strategy within a specific industry vertical, primarily Automotive. The role involves engaging with executive stakeholders, driving pipeline creation, and influencing solution direction to position PTC as a leader in the industry.

Location: Remote (US)

Responsibilities

• Serve as a trusted industry advisor to customers, sales teams, and executive leadership.
• Engage with C-level stakeholders to identify business challenges, transformation priorities, and strategic opportunities.
• Leverage industry relationships and executive networks to expand access, strengthen customer engagement, and identify new strategic opportunities.
• Drive early-stage pipeline creation and strategic account engagement across priority accounts.
• Develop scalable industry go-to-market plays, messaging, and executive engagement strategies.
• Partner closely with account teams on strategic account planning, stakeholder mapping, and opportunity progression.
• Leverage industry expertise and relationships to expand executive access and strengthen PTC’s market presence.
• Collaborate with Product, Marketing, Services, and Partners to align industry priorities and influence roadmap direction.
• Build and strengthen relationships with strategic partners and GSIs to drive aligned go-to-market execution and customer outcomes.
• Represent PTC at customer meetings, conferences, and industry events to elevate thought leadership and market awareness.
• Provide industry insights, competitive intelligence, and customer feedback to improve positioning and solution strategy.
• Mentor and enable GTM teams on industry trends, business value messaging, and executive engagement approaches.

Requirements

• 15+ years of experience within Automotive, including enterprise customer engagement and strategic sales support.
• Strong industry expertise with deep understanding of market trends, business drivers, and customer challenges.
• Demonstrated ability to engage and influence executive and C-level stakeholders.
• Proven experience supporting complex enterprise sales cycles and strategic account growth.
• Strong executive presence with exceptional communication, presentation, and relationship-building skills.
• Ability to translate business priorities into strategic technology and transformation discussions.
• Established industry network and relationships preferred.
• Bachelor’s degree required; advanced degree preferred.
• Willingness to travel (about 25%) as needed for customer and industry engagement.