Email and SMS Marketing Strategist

Bebonia is a highly-rated curly hair extensions brand founded in 2017, committed to celebrating and enhancing curly hair. The company is seeking a strategic and creative Email + SMS Marketing Strategist to lead its owned marketing channels, focusing on campaigns, flows, segmentation, testing, and optimization.

Location: Remote

Responsibilities

• Own Bebonia’s email + SMS strategy across campaigns, flows, segmentation, and testing.
• Build and manage the email calendar with brand storytelling, education, product discovery, launches, promotions, and retention moments.
• Identify opportunities to improve customer engagement, repeat purchase, conversion, and lifetime value.
• Use performance data, customer behavior, and business priorities to recommend what to send, who to send it to, and why.
• Develop audience segments based on lifecycle stage, purchase behavior, curl needs, product interest, and engagement.
• Turn product priorities, brand moments, and customer insights into strategic campaign concepts.
• Maintain, optimize, and expand core Klaviyo flows including welcome, abandoned cart, browse abandonment, post-purchase, win-back, VIP, and replenishment journeys.
• Audit flow performance and recommend improvements.
• Create customer journeys that educate, build trust, and encourage repeat purchases.
• Plan, write, design, and deploy email + SMS campaigns.
• Write copy that matches Bebonia’s warm, expert, curl-literate voice.
• Design polished, on-brand emails.
• Translate campaign strategy into compelling subject lines, headlines, content, CTAs, and visuals.
• Collaborate on campaign rollouts, seasonal moments, product launches.
• Maintain brand consistency across all touchpoints.
• A/B test various elements and monitor performance metrics.
• Provide data-backed insights and recommendations.
• Track list health and deliverability.
• Design email templates and graphics.
• Support creative needs for email, SMS, paid, and social campaigns.

Requirements

• 4+ years of email, SMS, lifecycle, or retention marketing experience, ideally in DTC, beauty, haircare, or wellness.
• Strong strategic marketing instincts and ability to connect customer behavior to campaign opportunities.
• Fluent in Klaviyo, including campaigns, flows, segmentation, A/B testing, reporting, and revenue attribution.
• Strong copywriting skills in a warm, elevated, customer-first brand voice.
• Design ability in Canva, Figma, Adobe Creative Suite, or similar tools.
• Ability to create simple GIFs and campaign graphics.
• Understanding of customer journeys, retention marketing, and lifecycle strategy.
• Ability to interpret email and revenue data into actionable insights.
• High attention to detail across copy, design, QA, links, segmentation, and deployment.
• Ability to work independently, move quickly, communicate proactively, and manage projects.
• Experience with Shopify and DTC ecommerce platforms.
• Background in paid creative (Meta or Google ads) is a plus.
• Interest in curly hair, beauty, or wellness is a bonus.