Director of Media Innovation (Performance Marketing)

CapsLock is a digital marketing services provider specializing in sales consulting, data analytics, and recruitment support, with a focus on scalable customer acquisition solutions. They value innovation, client orientation, and continuous improvement, with a diverse, global team.

Location: Latvia

Responsibilities

• Build, manage, and scale the Growth & Innovation Hub, ensuring efficiency and clarity across all teams.
• Recruit and develop high-performing leads and media buyers to support new business growth.
• Manage a dedicated team responsible for launching new clients and testing new niches. Oversee the strategic planning, execution, and optimization of campaigns for clients entering new markets, ensuring that all efforts are effectively tested, measured, and optimized for success.
• Manage and guide the R&D team in discovering and testing new ad platforms, marketing methods.
• Work closely with the senior leadership to align media innovation strategies with the company’s broader business objectives and client goals.
• Own the Performance Creative Strategy across all testing and scaling initiatives (angles, hooks, offers, messaging, formats, creators/UGC, landing page narrative alignment).

Requirements

• Highly motivated, innovative leader who thrives in a dynamic environment.
• Exceptional communicator with strong critical thinking skills, capable of making data-driven decisions.
• Innovative Problem Solver with the ability to identify challenges and develop creative solutions.
• Highly Organized & Analytical with experience managing resources and overseeing complex projects.
• Strong Leadership & Mentorship skills, committed to developing teams.
• Adaptability to thrive in a fast-paced, evolving digital landscape.
• Proven project management experience, including resource allocation, timeline management, and risk mitigation.

Benefits

• Remote Work: Fully remote company, work from anywhere.
• Paid Time Off: Support for rest and personal time.
• Ongoing Learning: Workshops, courses, conferences, certifications.
• Home Office: Equipment and furniture expenses covered.
• Physical Well-Being: Gym memberships, yoga, home workout equipment, bicycles.
• Unlimited Sick Days: Flexibility to rest and recover.
• Medical Coverage: Reimbursement for health, dental, psychological support.
• Co-Working Space: Full cost coverage for co-working spaces.
• Fun Activities: Gaming nights, fitness challenges, retreats.

Additional Information

• Originally posted on Himalayas.