Manager, eCategory Management

The eCategory Manager at Kraft Heinz is responsible for leveraging data and insights to develop and execute eCommerce category strategies that drive growth and share across digital platforms, acting as a digital expert and change agent within the organization.

Location: Remote (US)

Salary: $104,200–$130,200/yr

Responsibilities

• Act as the Digital Category Expert and trusted partner for retailers and merchants to support strategic business and site planning, enabling eCommerce goals of topline sales growth, online penetration, and category share targets for top categories
• Provide objective, comprehensive, consumer-based insights and actionable recommendations utilizing tools such as retailer data, internal/syndicated data sources, digital search and site analytics tools, and shopper insights.
• Lead team to deliver site merch strategy and executional elements such as macro site planning and features, digital food aisle merchandising and wireframes, paid and organic search standards, tentpole hubs and pinning (e.g., back to school), and beyond
• Collaborate horizontally and vertically with both internal and external stakeholders across multiple functions (merchants, site merchandising, etc.) to align and successfully execute digital category initiatives
• Lead change management for eCategory initiatives, ensuring adoption of new processes, playbooks, training, tools, and ways of working across catman.
• Assist on building insights & capabilities around eshelving/taxonomy, attributes, tentpole merchandising/pinning, visual nav, substitutions, variation strategies, paid/organic search standards, macro site planning. Build findings + cross-retailer data to inform best practices and opportunities to grow the category across retailers.

Requirements

• Passion for high performance and digital success
• Strong CPG experience in Sales, Category Leadership, Insights, or eCommerce
• Highly analytical - ability to leverage data sources such as retailer data, internal/syndicated data sources, digital search and site analytics tools, and shopper insights (e.g., Scintilla, Digital Landscapes, Madrid, Circana IRI eMarket Insights, Numerator)
• Strong storytelling ability through strategic use of visual tools such as PowerPoint and Mekko and a customer mindset presentation style
• Strong problem solving and analytical skills, as well as intellectual curiosity, with a proven ability to work on multiple assignments and prioritize
• Ability to thrive in ambiguity with a self-starter, proactive mindset, working to continuously create and define the future of digital category management
• Strong people and leadership skills, ability to influence and drive change management

Benefits

• Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and saving for the future, we offer plans tailored to meet you and your family’s needs.
• Participation in wellbeing programs that promote physical, social, emotional, and financial health, including Medical, Prescription Drug, Dental, Vision, Screenings/Assessments, Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training, Employee Assistance Program, Wellbeing Programs, Family Support Programs, 401k, Life, Accidental Death & Dismemberment, Disability.

Additional Information

• Location: Employee's Home - National
• Salary Range: $104,200.00 - $130,200.00 annually
• This position is eligible for a performance-based bonus.
• Kraft Heinz is an Equal Opportunity Employer.