Digital Media Buyer

The Digital Ad Buyer role involves managing and executing paid advertising campaigns across Meta Ads and Google Ads for a natural hair care brand with multiple product lines. The position requires hands-on campaign management, strategic planning, creative direction, and performance reporting, focusing on e-commerce and retail marketing.

Location: Remote / EST Timezone

Responsibilities

• Build, launch, and manage paid campaigns across Meta Ads (Facebook and Instagram) for all three brands
• Manage Google Ads campaigns and maintain Google Merchant Center product feed health
• Execute campaigns across multiple objectives: awareness, traffic, conversions, and retargeting
• Apply incremental budget scaling rather than aggressive jumps that destabilize delivery
• Evaluate platform-suggested budget or targeting recommendations critically rather than applying them automatically
• Develop a monthly and quarterly paid media strategy aligned with retail and online calendar, product launches, and seasonal demand
• Recommend budget allocation across brands and campaign objectives based on performance data
• Build and maintain a retargeting strategy as warm audiences grow across brands
• Identify which creative formats and messaging approaches are driving performance and translate that into forward-looking strategy
• Maintain a rolling paid media calendar across all brands showing what is live, what is scheduled, and what is in development
• Coordinate campaign timing with retail placements, email marketing (Klaviyo), and organic content calendars
• Schedule campaign launches and pauses around key dates including product launches, retail resets, and seasonal peaks
• Provide direction on ad creative based on performance data, brief photographers, videographers, or designers on what ad creative needs to accomplish
• Identify creative fatigue and recommend refresh timing before performance drops
• Test creative variations systematically and report on what is working and why
• Provide regular performance reporting in plain language, not just raw platform metrics
• Flag underperforming campaigns early with a recommended course of action
• Communicate in writing before making significant budget or strategy changes
• Be available for real-time check-ins when needed, particularly around campaign launches

Requirements

• Minimum 3 to 5 years of hands-on experience managing live Meta Ads accounts with real budgets
• Working experience managing Google Ads Shopping campaigns and resolving Google Merchant Center product feed issues
• Direct experience with e-commerce brands, beauty, hair care, or CPG experience is a strong plus
• Demonstrated ability to translate ad performance data into specific creative direction
• Ability to produce clear, plain-language performance reports — not just exported dashboards