Digital Marketing Specialist

Wish You Were Here Group is an internationally recognized hospitality company behind celebrated restaurants, cafés, and lifestyle destinations, seeking a digital leader to drive digital growth.

Location: TBD

Responsibilities

• Develop and execute the Group-wide digital marketing strategy across all brands.
• Drive guest acquisition, retention and lifetime value.
• Build annual digital marketing plans aligned with business objectives.
• Identify emerging digital trends, technologies and opportunities.
• Develop scalable systems to support future openings and expansion.
• Lead all paid advertising including Meta, Google, YouTube, TikTok, Display & Remarketing, including budget planning, campaign strategy, audience development, creative testing, conversion optimisation, attribution modelling, performance reporting, and owning KPIs such as ROAS, CAC, CPM, CPC, Conversion Rate, Revenue Generated.
• Own the digital experience across every Wish You Were Here Group website, including website strategy, UX optimisation, conversion optimisation, local SEO, technical SEO, landing page creation, online booking optimisation, speed and performance improvements.
• Lead all customer lifecycle marketing including guest acquisition, welcome journeys, loyalty campaigns, birthday campaigns, VIP communications, win-back campaigns, automated guest journeys, database segmentation, and personalised marketing.
• Own the digital growth strategy for OpenTable and Uber Eats, including reservation and profile management, promotional campaigns, guest acquisition initiatives, analytics, and reporting.
• Develop meaningful reporting to help leadership make better business decisions, tracking digital revenue, website traffic, customer acquisition, campaign performance, booking conversions, online ordering, email marketing, paid media, and customer retention.
• Evaluate and implement new marketing technology including AI tools, marketing automation, CRM improvements, attribution software, reporting platforms, audience insights, workflow automation.
• Collaborate closely with senior marketing, social media, creative, design, development, restaurant, operations, and ownership teams to establish digital marketing best practices and mentor team members.
• Require 4+ years in digital marketing with increasing leadership responsibility, experience in multi-location hospitality or lifestyle brands preferred, proven success managing paid media budgets, expertise in Google Ads, Meta Ads Manager, GA4, Looker Studio, SEO, CRO, customer acquisition, CRM, and lifecycle marketing platforms, strong analytical and project management skills.
• Within the first 12 months, increase reservations and online orders, improve ROI on paid ads, grow customer databases, increase repeat visits, enhance website conversion and organic search, optimise OpenTable and Uber Eats, build scalable digital systems, and deliver measurable growth in digital revenue while maintaining brand identity.
• This role offers the opportunity to shape the digital future of a design-driven hospitality company, working across a portfolio of brands, collaborating with entrepreneurial leadership, and building innovative strategies.

Requirements

• 4+ years in digital marketing with increasing leadership responsibility.
• Multi-location hospitality, restaurant or lifestyle brand experience preferred.
• Proven success managing significant paid media budgets.
• Expertise in Google Ads, Meta Ads Manager, GA4 and Looker Studio (or equivalent reporting platforms).
• Deep understanding of SEO, CRO and customer acquisition.
• Experience with CRM and lifecycle marketing platforms.
• Strong commercial and analytical mindset with the ability to translate data into action.
• Exceptional project management and stakeholder communication skills.
• Comfortable managing multiple brands and priorities in a fast-paced environment.