Digital Marketing Manager

Nabu Casa is seeking a Digital Marketing Manager to oversee and execute online marketing strategies, including campaigns, SEO, email marketing, and community engagement, targeting a technically sophisticated audience.

Location: Remote (Global)

Responsibilities

• Own the performance of Nabu Casa's digital channels — website, email, SEO, paid, and social — with clear targets for reach, conversion, and subscriber growth
• Plan and execute digital campaigns end-to-end, from brief through creative to post-campaign analysis, aligned with product launches and commercial priorities
• Build and improve our organic search presence through content strategy and on-site SEO, reducing reliance on paid traffic over time
• Run email marketing for Nabu Casa Cloud subscribers — lifecycle flows, release announcements, and re-engagement — and track the metrics that matter
• Own paid digital spend and ROI across channels; allocate and optimise the budget with rigor
• Report on digital performance weekly and bring a clear point of view on what to prioritise next
• Grow and engage Nabu Casa's presence in the communities where our users live — Home Assistant forums, Reddit, YouTube, and adjacent open-source and smart home spaces
• Test new growth levers — affiliate, referral, influencer — with structured experiments and documented learnings

Requirements

• Hands-on experience running digital channels — SEO, email, paid social/search, content — with owned performance metrics, not just supporting roles
• Fluency in analytics: able to build dashboards, interpret funnel data, and distinguish signal from noise without relying on a data team
• Strong copywriting for digital contexts — you know how to write for a technically literate audience without talking down to them
• Familiarity with marketing automation and CRM tooling (e.g. Mailchimp, HubSpot, or equivalent)
• High autonomy — you know what to look at next without being told

Benefits

• Five weeks (twenty-five days) of paid time off
• Fourteen days of paid sick leave if your country/laws treat them as unpaid
• Six weeks of paid and six weeks of unpaid parental leave to be used in the first year after birth
• A budget for your work hardware once you start. After three years, you may keep this equipment for personal use
• An annual smart home budget to ensure you keep up-to-date with the latest smart homes offer
• An annual education budget to help you grow and stay on top of your game
• A yearly performance bonus based on company performance
• A 50% contribution to your internet connection fee at your home workspace
• One day every two weeks to work on your personal projects