Community & Social Manager

Pacifica Beauty is seeking a Community & Social Manager to lead community building, creator relationships, and social strategy execution. The role involves managing campaigns, social engagement, events, and brand sentiment monitoring.

Location: NYC Area required (role is currently remote, with potential shift to hybrid in the future)

Salary: $95-$110k Based on experience

Responsibilities

• Manage relationships across creator and influencer platforms (e.g., TikTok Shop, Levanta, CreatorIQ, Shopify affiliates or similar)
• Identify, vet, and onboard creators aligned with brand voice and campaign goals
• Build and execute creator campaigns from brief to content review to performance recap
• Track creator performance and content licensing opportunities (Spark Ads, organic-to-paid conversion, whitelisting)
• Cultivate creator relationships beyond the campaign brief, including coordinating and attending in-person touchpoints such as coffee meetings, meals, and brand social events to build authentic, long-term partnerships
• Own day-to-day community engagement across brand social channels (comments, DMs, community interaction)
• Execute social strategy aligned with broader brand and marketing goals
• Monitor trends and proactively suggest campaign or community opportunities
• Monitor and respond to reviews across platforms (e.g., Google, Sephora, Ulta, Amazon, Trustpilot)
• Flag recurring product or customer service themes to relevant internal teams
• Maintain brand voice and tone across all public-facing responses
• Coordinate logistics for brand events, activations, and creator collaborations (in-person and virtual)
• Attend and support NYC-based events, pop-ups, and creator meetups as needed
• Partner cross-functionally with marketing, PR, and product teams to align event strategy with broader campaigns
• Own content strategy and capture at brand events and activations, from shot lists to on-site production, ensuring content is optimized for social and community channels

Requirements

• 5+ years of experience in social media, community management, or influencer/creator marketing
• Must live in the NYC area
• Extremely organized, with strong attention to detail and the ability to manage multiple campaigns and deadlines simultaneously
• Hands-on experience with creator platforms and affiliate/licensing tools
• Strong writing skills and an ear for brand voice across different channels and audiences
• Experience with review/reputation management platforms
• Data-curious: comfortable pulling basic performance metrics and translating them into next steps
• Event planning and cross-functional event collaboration experience, in-person or virtual
• Experience producing or overseeing content at live events (photo/video capture, real-time posting, recap content)
• A collaborative, low-ego approach — this role works closely with cross-functional teams
• Ability to travel to and attend NYC-based events and corporate meetings, plus periodic travel outside the NYC area for company business (typically 4+ times per year)
• Ability to work hybrid in the NYC area as needed

Benefits

• Competitive salary and benefits package
• Opportunities for professional growth and development
• Employee discounts on Pacifica Beauty products
• A supportive and inclusive work culture that values diversity, creativity, and innovation
• Meaningful work that makes a positive impact on people and the planet