Ai Native Performance Marketing Manager – In-House Martech Video Saas

Vidalytics.com, a video hosting platform for Video Sales Letters (VSLs), is seeking a Performance Marketing Manager to run and optimize ad campaigns, analyze data, and collaborate with creative teams to improve marketing performance. The role is ideal for experienced digital marketers with a strong focus on ROI and performance metrics.

Location: Austin, TX

Responsibilities

• Own ROAS and all key ad performance metrics. Run performance campaigns primarily on Meta (Facebook/IG), Google / YouTube and / or Linkedin.
• Own campaign performance from click to conversion — not just the ads, but how they convert.
• Collaborate with copywriters, designers, and the CRO team to improve landing pages and funnel flows.
• Help shape our creative + funnel testing roadmap.
• Analyze weekly data and provide insights that inform copy, creative, and targeting.
• Create and test ad creatives yourself and collaborate with internal creative team.
• Own the messaging strategy for VSL funnels and collaborate with copywriters to optimize conversions.
• Track results obsessively — CAC, CTR, CVR, ROAS, LTV.
• Manage creative testing lifecycle (hooks, angles, CTAs, formats).
• Ensure accurate tracking: Meta Pixel, Google Tag Manager, 3rd party + custom tracking.
• Set up and optimize TOF / MOF / BOF campaigns.
• Run ads to different funnel types: trials, info, book-a-call, etc.
• Plan and test new acquisition channels where it makes sense (Google Search, YouTube, LinkedIn, etc.) with an eye toward scalable ROI.

Requirements

• You’ve been running Meta Ads for at least 2 years, with budgets at or above $15k/month. Ideally much higher.
• You’re AI Native, you’re a fullstack swiss army knife of marketing with AI Agents, LLMs and Claude Code. You are always testing the latest tools.
• You think in ROAS, CAC, LTV, and know how to move those metrics.
• You have a strong direct response mindset — you care about leads and conversions, not vanity metrics.
• You understand audience segmentation, behavioral retargeting, and creative hypothesis testing frameworks.
• You’re experienced with tracking and attribution — Meta Pixel, CAPI, UTM setup, etc.
• You’ve worked with or in SaaS, info products, or high-ticket offers.
• You can collaborate tightly with a creative team to move fast and test constantly.
• Your working hours need to have a strong overload w/ Eastern US time zone.

Benefits

• High performance company culture.
• No office politics.
• Valuable ideas are valued.
• 20 days PTO.
• Professional development support.
• Respectful and kind work environment.
• Opportunity for growth and responsibility.
• Potential to be a co-founder in future ventures.

Additional Information

• This is a performance-driven role requiring a data-centric, fast-moving, entrepreneurial mindset.
• The company values meritocracy, ownership, self-actualization, and conscious teamwork.