AI-Driven Marketing Specialist, Shopify Apps

Vitals is a market leader in the Shopify ecosystem, providing an all-in-one app that helps merchants increase sales and grow their stores through optimized purchase flows. The company is bootstrapped, profitable, and focused on serving merchants without external investors.

Location: Remote

Responsibilities

• Lead high-impact campaigns combining content, narrative, and distribution channels.
• Use generative AI tools to draft scripts, visuals, copy, and videos, then refine and humanize them.
• Shape and direct the look and feel of creatives, collaborating with designers or producing drafts.
• Build and launch landing pages rapidly using AI and Webflow.
• Write or supervise blog posts, product pages, and narratives with AI support.
• Publish and distribute content across site, blog, YouTube, socials, and partner media.
• Manage and optimize paid ad campaigns across Meta, Google, TikTok, Reddit, Shopify, and emerging channels.
• Set up and monitor email flows for onboarding, reactivation, retention, and affiliate outreach.
• Partner with affiliates, creators, and the brand ecosystem to produce UGC and co-created content.
• Explore ASO and understand how AI search and content norms affect discovery.
• Define and track key metrics related to installs, trials, retention, LTV, and growth.
• Adopt new generative/automation tools, AI workflows, and productivity hacks.
• Collaborate cross-functionally with product, design, and engineering teams.

Requirements

• 3-6+ years of hands-on marketing experience, ideally in SaaS, Shopify apps, or growth-stage tech.
• Track record in launching and iterating multi-channel campaigns end-to-end.
• Proficiency in generative AI tools for content, video, and daily tasks.
• Deep comfort with TikTok, YouTube Shorts, Reels, Meta, and evolving social/video channels.
• Ability to conceptualize, direct, and produce creatives (video, visuals, ads).
• Speed in building & shipping landing pages, A/B tests, funnels.
• Strong fundamentals in SEO, email marketing, affiliate/partner marketing.
• Metrics-driven mindset: define success, interpret data, and pivot quickly.
• “Doer” mentality: low ego, resourceful, detail-oriented, fast-moving.
• Excellent written & verbal communication skills.

Benefits

• 100% remote work from anywhere.
• Ownership of the marketing execution roadmap.
• Opportunity to build a visible brand in the Shopify ecosystem.
• Join a stable company with growth opportunities.
• Supportive team and a product merchants love.