Digital Marketing Specialist

Seeking a creative and results-driven Digital Marketing Specialist to plan, execute, and optimize digital marketing campaigns, increase brand awareness, generate leads, and drive business growth.

Responsibilities

• Develop and execute digital marketing campaigns across multiple platforms
• Manage and optimize paid advertising campaigns, including Google Ads and social media ads
• Create and schedule engaging content for social media, email marketing, and other digital channels
• Monitor campaign performance and provide data-driven recommendations for optimization
• Conduct keyword research and implement SEO best practices to improve website visibility
• Manage email marketing campaigns, audience segmentation, and automation workflows
• Track website traffic, engagement, and conversion metrics using analytics tools
• Collaborate with design, sales, and content teams to support marketing initiatives
• Stay updated on digital marketing trends, tools, and industry best practices
• Assist with brand development and online reputation management

Requirements

• Proven experience in Digital Marketing, Performance Marketing, or a similar role
• Strong understanding of digital marketing strategies and customer acquisition channels
• Experience with platforms such as Google Ads, Meta Ads Manager, LinkedIn Ads, or TikTok Ads
• Familiarity with SEO, SEM, email marketing, and social media management
• Experience using analytics tools such as Google Analytics, Looker Studio, or similar platforms
• Strong copywriting and content creation skills
• Ability to analyze data and optimize campaigns based on performance metrics
• Experience with CRM and marketing automation tools is a plus
• Strong organizational and project management skills
• Ability to work independently and collaboratively within a team environment