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Forbes AdvisorMarketing
Staff Writer Health
Wilmington, United StatesPosted yesterday
Forbes Advisor is seeking a health staff writer to produce high-quality, consumer-focused health content, including timely news stories and trend analysis, with a focus on health and wellness topics such as GLP-1 and CBD. The role involves collaboration with editors and cross-functional teams, leveraging SEO and performance data, and engaging with social media channels.
Location: Wilmington, United States
Responsibilities
- Write 2-3 helpful, accurate and engaging news and trend stories daily focused on health and wellness verticals.
- Work independently to pitch timely, high-impact stories each day aligned with search trends and vertical priorities.
- Collaborate with fellow writers and editorial leadership to maintain quality standards, reporting to a Managing Editor.
- Consistently publish high-performing content that drives traffic and engagement; proactively update stories with new and timely information as needed.
- Work cross-functionally with compliance and editors to ensure all stories meet brand standards within the assigned vertical.
- Ensure all content adheres to AP Style and Forbes Health's in-house editorial style guide. Leverage performance data and SEO best practices and insights in story pitches, structuring and reporting.
- Coordinate with the social team to maximize story reach across Forbes Health's social media channels including LinkedIn, Instagram, Facebook, Twitter/X and more.
Requirements
- Deep familiarity with the GLP-1 and CBD, including major industry players, consumer trends, research developments and regulatory conversations.
- An established network of industry, medical and expert sources to support timely and authoritative reporting.
- A strong portfolio demonstrating clear and accurate reporting within the health and wellness industries.
- A proven ability to translate complex health and medical topics into concise, accessible and actionable content for a broad audience.
- Working knowledge of SEO best practices.
- Highly organized and detail-oriented with the ability to manage multiple daily deadlines without sacrificing accuracy.
- Comfortable pivoting coverage in response to news trends, traffic performance or editorial direction.
- Creative judgment that aligns with Forbes Health's editorial tone, voice and audience-first approach.
- Receptive to feedback and committed to continuous improvement in a fast-paced, collaborative environment.
- Self-motivated and comfortable in a start-up environment.