Social Media Coordinator

Full-time Social Media Coordinator role supporting content creation, community engagement, influencer relations, and campaign reporting for a luxury brand, with a focus on platforms including Instagram, TikTok, Pinterest, X (Twitter), Facebook, and YouTube Shorts.

Location: Remote (US)

Salary: $60,000 - $70,000

Responsibilities

• Assist with content creation, drafting captions, repurposing assets, and uploading content using native application platforms
• Organize and maintain content calendars in coordination with the marketing team
• Monitor trends and help ideate reactive and proactive content opportunities
• Collaborate with the marketing team to craft social campaigns that reflect the interests and lifestyles of our members.
• Monitor and engage with online communities across all platforms
• Respond to comments, DMs, and mentions in a brand-aligned voice
• Establish and coordinate relationships with social media influencers to support brand-aligned campaigns and content initiatives.
• Stay current with trends, memes, and viral content to ensure relevancy across platforms
• Support the tracking and reporting of social media KPIs in collaboration with the Social Media Manager.
• Track campaign performance and provide weekly/monthly performance reports
• Use social media analytics tools to surface insights and inform future campaigns
• Work closely with the Social Media Manager, content creators, and designers to ensure consistent brand identity
• Participate in brainstorms for upcoming campaigns and launches
• Support broader marketing team initiatives across luxury brand positioning
• Source relevant updates and releases from cross-functional teams (Product, PR, Copy, etc.) to inform timely and relevant social content
• Occasionally join creative off-sites or content shoots with our Las Vegas-based team
• Support the planning and execution of social media content productions, campaign shoots, lifestyle content sessions, and brand activations
• Assist with influencer events, experiential activations, pop-ups, and branded experiences to help drive social engagement and brand awareness
• Capture and publish real-time social content during events, including behind-the-scenes footage, event highlights, and live social storytelling
• Coordinate with photographers, videographers, creators, influencers, vendors, and internal teams to support smooth production and event execution
• Help organize production schedules, shot lists, content capture plans, and event logistics
• Identify and capture engaging social moments and creator-generated content opportunities during activations and events
• Assist with influencer coordination, including attendance tracking, content collection, approvals, and deliverable management
• Ensure all event and activation content aligns with brand guidelines, campaign objectives, and social media best practices
• Support post-event content organization, asset management, and performance reporting as needed.

Requirements

• You have a strong understanding of social media platforms and algorithms
• You’re skilled in writing, content creation, and scheduling for multi-channel publishing
• You’re analytical, organized, and know how to use social media tools to track performance
• You enjoy being part of a collaborative team and thrive in a fast-paced environment
• You’e friendly, upbeat, and love working with people
• You’re tech-savvy and always up to date with digital trends
• You think critically and enjoy solving problems
• You can manage multiple projects and consistently meet deadlines