Social Content Lead

Seeking a creative leader to shape KAST's social media presence, focusing on Instagram and TikTok, to build a distinctive and culturally relevant brand.

Location: New York

Responsibilities

• Own the creative direction for KAST's Instagram and TikTok
• Develop social content, campaigns, and recurring formats that grow the brand
• Lead creative concepts for short-form video, creator content, product launches, and brand storytelling
• Build and manage a network of creators, videographers, editors, and creative partners
• Direct creative production and maintain a high bar for quality across all content
• Partner cross-functionally to turn product launches, trends, and community moments into compelling social content
• Use performance insights to continuously improve creative output while maintaining a premium brand

Requirements

• 5+ years of experience in creative direction, social, brand, or content for consumer, lifestyle, fashion, media, or technology brands (fintech/crypto are nice to have)
• Proven success building or scaling Instagram and TikTok for a consumer-facing brand
• Outstanding portfolio of social-first creative work, especially short-form video
• Deep understanding of social platforms, creator culture, and platform-native storytelling
• Strong creative taste with the ability to balance brand consistency and experimentation
• Experience leading creative production and collaborating across design, marketing, and product teams
• Excellent communication skills and a high-ownership mindset in fast-paced environments