Senior Web Designer

Willow is a telehealth company focused on personalized, responsible cosmetic weight loss care, combining medical expertise with a supportive, patient-centered approach.

Location: Brazil (Remote)

Responsibilities

• Designing high-converting landing pages tied to campaign goals, maintaining brand consistency across digital channels, and producing creative assets (banners, promo visuals, launch materials) that translate marketing strategy into visual narratives.
• Conducting user research, analyzing competitors and performance data, and partnering with marketing/product teams to hypothesize and design A/B tests aligned with growth goals.
• Creating wireframes and interactive prototypes in Figma, designing polished interfaces that follow brand guidelines, and iterating based on data and feedback.
• Planning and running usability tests, ensuring designs meet accessibility standards, and staying current on inclusive design practices.
• Building and maintaining scalable design systems, producing style guides and UI specs, and delivering clean design handoffs to engineering.
• Working closely with developers, PMs, marketers, and stakeholders, leading design discussions, and owning decisions end-to-end.

Requirements

• 5+ years of professional web/digital design experience, ideally in DTC, ecommerce, or high-growth startup environments.
• Demonstrated experience designing for marketing and growth (landing pages, paid ad creative, campaign launches) with measurable conversion outcomes.
• Hands-on experience designing ecommerce flows — product pages, checkout, purchase funnels, and post-purchase experiences.
• Experience running or designing for A/B tests and experimentation programs.
• A strong portfolio showcasing shipped marketing websites, landing pages, and digital campaigns.
• Expert-level Figma (components, auto-layout, variables, prototyping, design system management).
• Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, and ideally After Effects for motion).
• Strong graphic design fundamentals — typography, color theory, layout, visual hierarchy, and composition.
• Deep understanding of responsive/adaptive design and mobile-first principles.
• Working knowledge of HTML/CSS fundamentals.
• Familiarity with WCAG accessibility standards and inclusive design practices.
• Experience building and maintaining scalable design systems.
• Strong written and verbal communication, with the ability to articulate design rationale to non-designers (marketers, execs, engineers).
• Comfortable receiving and incorporating feedback from multiple stakeholders without losing the thread of the original intent.
• Self-directed and proactive — able to take an ambiguous brief and drive it to a shipped outcome.
• Commercially minded — understands that design in this role serves business outcomes, not just aesthetics.
• Detail-oriented, with high standards for craft and polish.
• Comfortable working in a fast-paced environment where priorities shift and timelines compress.
• Collaborative, low-ego, and able to disagree constructively.

Benefits

• Flexible hours
• Work wherever you choose
• Fun and casual work environment
• Employee engagement activities and virtual gatherings
• We are a diverse, global team! 🌍