Senior Manager, Paid Media (Remote UK)

Smartsheet is seeking a Senior Manager, Paid Media to lead global digital channels, focusing on enterprise demand generation, ABM activation, and revenue outcomes. The role involves strategic planning, team leadership, and cross-functional collaboration to drive scalable pipeline growth.

Location: Remote (UK)

Responsibilities

• Architect and define global paid media strategy across Paid Search, Paid Social, Programmatic, and ABM platforms.
• Drive enterprise and mid-market pipeline growth through strategic channel investments in LinkedIn Ads, Google Ads, Meta Ads, and emerging channels.
• Develop full-funnel media plans aligned to regional revenue targets and segment priorities.
• Govern the multi-million dollar media budget, focusing on maximizing ROI and translating spend into predictable pipeline and revenue contribution.
• Establish core KPIs, shifting focus from lead volume to pipeline, revenue, and customer acquisition impact.
• Lead ongoing testing strategy to improve conversion rates and cost efficiency across campaigns.
• Partner with Marketing Operations for accurate attribution and measurement.
• Utilize data to identify scaling opportunities and mitigate performance risks.
• Manage and mentor paid media team members.
• Establish operational rigor, best practices, and documentation.
• Serve as a strategic advisor for cross-functional partners, coordinate with Product Marketing and Campaign teams.
• Direct Creative teams on ad formats.
• Collaborate with regional marketing teams for localization.
• Perform other duties as assigned.

Requirements

• 10+ years of B2B digital advertising experience, preferably in SaaS.
• 4+ years of people management experience.
• Deep expertise in LinkedIn Campaign Manager, Google Ads, Meta Ads; experience with ABM platforms (Demandbase, 6sense, etc.).
• Strong understanding of B2B buying cycles and enterprise demand generation.
• Experience managing significant paid media budgets with proven pipeline impact.
• Analytical fluency in performance metrics, attribution models, and marketing analytics platforms.
• Experience running global campaigns with localization.
• Ability to translate data into compelling executive-level narratives.
• Legally eligible to work in the UK.

Benefits

• Employer-paid Private Medical and Dental, additional cost for family members.
• Monthly contributions toward pension.
• 25 days paid holiday + Bank Holidays + Flexible Time Away.
• 20 weeks fully paid Maternity Leave.
• 12 weeks fully paid Paternity/Adoption Leave.
• Personal paid Volunteer Day.
• Opportunities for professional growth including Udemy courses.
• Company funded perks including counseling membership, salary sacrifice options, and a Smartsheet account.
• Teleworking options from any registered location in the UK.

Additional Information

• At Smartsheet, your ideas are heard, your potential is supported, and your contributions have real impact.
• Diverse perspectives and nontraditional paths are welcomed.
• Impact comes from individuals who care deeply and challenge thoughtfully.
• Let’s build what’s next, together.