Senior Commercial Planning Manager

The RealReal is seeking an experienced Senior Manager to lead development and delivery of omni-channel campaigns and cross functional commercial initiatives. This role involves strategic storytelling, analytical rigor, and creative excellence to drive category and GMV growth in a highly cross-functional environment.

Location: Remote (US)

Salary: $135,000.00-$165,000.00

Responsibilities

• Drive Commercial Planning, alignment across departments and channels, and execution across commercial campaigns in close partnership with Merchandising, Marketing and Creative
• Own the end-to-end Commercial Calendar; build, align and execute the campaign calendar including tentpole events (eg. Black Friday-Cyber Monday, Gift Guides, TRR-exclusive moments etc.)
• Identify and prioritize high impact opportunities to drive traffic, conversion and AOV
• Leverage recaps, research and insights to shape campaign strategy and develop best-practices
• Act as the bridge between Merchandising, Creative and Marketing–from briefing through delivery and optimization–ensuring campaigns drive demand and consignor engagement
• Steer omnichannel strategy development across Site, Social, Paid, Email and Retail to deliver seamless launch strategies; establish clear KPIs and success metrics for all campaigns
• Lead the development of holistic campaign briefs that outline objectives, success criteria and a strategic framework for internal and external partners to deliver against
• Ensure consistency and clarity of content and messaging across channels while optimizing for performance and customer engagement
• Own campaign hindsighting, synthesizing cross-channel learnings and gathering competitive insights to drive innovation, testing and evolution of the commercial plan
• Spearhead special projects, pilots or partnerships that support commercial goals and/or drive category growth and require cross-departmental alignment and organization
• Manage key timelines, workflows and program execution with internal teams and external partners to deliver bar-raising work on time and on target

Requirements

• 8+ years of experience in commercial planning, integrated marketing or category marketing at a leading ecommerce or omnichannel retailer
• Proven success driving engagement and GMV through cross-channel campaigns, integrated content and data-driven storytelling
• Expert collaborator–adept at partnering with Merchandising, Marketing, Brand/Creative and Retail to build cohesive, high-impact campaigns
• Strategic and operational–able to distill strategic goals into an actionable campaign calendar and execute with precision across complex timelines
• Excellent communicator and presenter–able to influence and engage stakeholders across levels
• Demonstrable marketing fluency and analytical abilities, adept at translating insights into effective, measurable cross-channel programs
• Passionate about luxury, fashion and recommerce with an instinct for trend and customer insights

Benefits

• Employee Stock Purchase Plan
• 401K with Company Match
• Medical, Dental & Vision Insurance
• Paid Parental Leave
• 9 Paid Company Holidays
• Flexible Time Off (With Manager Approval)

Additional Information

• The expected salary range for this role is $135,000.00-$165,000.00.
• The RealReal is committed to providing an equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or expression, or Veteran status.