Paid Media Specialist Meta & Google Ads

Noventra Group is hiring a remote Paid Media Specialist to support Meta Ads and Google Ads campaigns across selected partner-brand initiatives. The role focuses on performance marketing, campaign optimization, reporting, and paid media execution for brands and commercial partners within Noventra Group's partner-brand ecosystem.

Location: Remote

Salary: $50k–$80k

Responsibilities

• Plan, launch, monitor, and optimize paid advertising campaigns across Meta Ads and Google Ads
• Review campaign structure, audience targeting, budget allocation, bidding strategy, and conversion paths
• Monitor key performance indicators including CPA, ROAS, CTR, CPC, conversion rate, lead quality, and budget efficiency
• Identify issues in campaign setup, tracking, creative performance, funnel quality, and landing page conversion flow
• Review ad creatives, hooks, messaging, visuals, offers, and campaign angles
• Prepare clear campaign reports, optimization notes, and performance summaries
• Recommend practical next steps based on campaign data and commercial objectives
• Support campaign testing, scaling decisions, and performance improvement plans
• Work with remote teams across different markets and maintain clear written communication
• Keep campaign documentation organized, including changes, observations, results, and recommendations

Requirements

• Hands-on experience managing Meta Ads campaigns
• Hands-on experience managing Google Ads campaigns
• Experience with Search, Display, Shopping, YouTube, Performance Max, or similar Google Ads campaign types
• Strong understanding of paid media optimization, campaign reporting, and performance analysis
• Ability to interpret advertising data and make practical campaign decisions
• Experience managing advertising budgets with measurable performance outcomes
• Good written English communication skills
• Ability to work remotely, manage priorities independently, and communicate clearly
• Organized, detail-oriented, and comfortable working across multiple campaigns or brand accounts