Member of Marketing Staff

Slingshot AI is building a mental health AI product called Ash, aiming to make support more accessible and help people change their lives. They are seeking a content and growth-focused individual to shape how Ash is discovered and perceived online.

Location: Remote (US)

Responsibilities

• Create social-first content across channels that earns attention and connects to how Ash shows up in the world.
• Grow and test channels through experiments across social, organic, referral, and emerging channels, using data to decide investments.
• Translate Ash's positioning and messaging into content and campaigns that drive results.
• Turn product launches and cultural moments into content and campaigns that build audience and demand.
• Analyze analytics to determine what content and channels are effective and act quickly.
• Build Ash's social presence from the ground up, fostering community and engagement.

Requirements

• 3 to 5 years of experience in social, content, growth, or creator-led marketing, ideally at an early-stage startup.
• Strong creative judgment and ability to produce memorable work.
• Experience growing an audience on personal or brand channels.
• Strong instincts for content and social media, understanding platform-specific strategies.
• Growth-minded with ability to design experiments, analyze data, and optimize.
• Understanding of positioning and messaging, consistent with Ash's brand.
• Hands-on creator who makes work directly rather than managing agencies.
• Self-directed, scrappy, and able to operate with ambiguity.
• Experience in consumer apps, CPG, or consumer health preferred.
• Excited to work in mental health with care and judgment.

Benefits

• Opportunity to shape a new brand in culture.
• Competitive compensation.
• Travel between NYC and London offices.
• Startup perks like free lunch, coffee, and learning budget.
• Coverage of personal therapy.