Lifecycle Marketing Contractor (Acquisition + Retention) - North America

A Lifecycle Marketing Contractor role focused on optimizing the full customer journey for a Shopify-based e-commerce business, combining performance marketing, CRM, and lifecycle strategy to drive growth and increase customer lifetime value.

Location: Remote (EST preferred)

Salary: $60 - $75 USD per hour

Responsibilities

• Own and optimize paid acquisition strategy across key channels
• Manage and execute campaigns within Meta Ads Manager and Google Ads Manager
• Build and test conversion-focused funnels tied to Shopify product and collection pages
• Coordinate with Shopify product feeds, dynamic product ads, and catalog setup
• Analyze campaign performance and optimize toward CPA / CAC efficiency, conversion rate, and customer quality
• Partner with internal teams on landing pages, product pages, and offers including Shopify theme edits and on-site messaging
• Identify opportunities to scale high-performing products, audiences, and channels
• Own lifecycle strategy across email and SMS channels for the Shopify store
• Build, manage, and optimize flows in Klaviyo including deep integration with Shopify customer, order, and product events
• Develop and refine core e-commerce lifecycle flows including onboarding, abandoned cart, post-purchase, replenishment, winback, and loyalty flows
• Build segmentation strategies using Shopify + Klaviyo data based on purchase behavior, RFM, product affinity, cohort, lifecycle stage, geographic, channel, and acquisition-source signals
• Continuously test messaging, creative, send time, and channel mix to improve retention, repeat purchase rate, and CLTV
• Monitor and report on performance across the full funnel from acquisition to retention
• Pull and interpret data from Shopify Analytics, Klaviyo, GA4, and ad platforms
• Identify drop-offs and friction points across product, cart, and checkout
• Translate data into prioritized experiments to improve creative, offers, flow logic, and segmentation
• Improve attribution clarity across paid and owned channels

Requirements

• 3–6+ years of experience in lifecycle, growth, or performance marketing for e-commerce brands
• Direct, hands-on experience operating Shopify (or Shopify Plus) stores
• Strong hands-on experience with Meta Ads Manager, Google Ads Manager, and Klaviyo email + SMS, deeply integrated with Shopify
• Proven track record managing both acquisition campaigns and retention/lifecycle programs for DTC e-commerce brands
• Experience building segmentation strategies and automated flows that drive measurable CLTV gains
• Strong analytical mindset — comfortable working with cohort data, attribution nuance, and funnel diagnostics
• Self-directed and able to operate as an embedded contractor