Head of Viral Growth

Seeking a Head of Content & Viral Growth to build and scale a world-class organic acquisition engine for a fast-growing consumer healthcare platform. The role involves owning the entire organic growth process, from creator sourcing to audience expansion, leveraging viral content mechanics and social media expertise.

Location: United States

Responsibilities

• Own the end-to-end UGC and organic growth ecosystem.
• Build and manage creator acquisition, influencer partnerships, content pipelines, and distribution networks.
• Develop systems for scaling short-form video content across TikTok, Instagram, Facebook, and emerging platforms.
• Lead creative testing, performance analysis, and optimization efforts.
• Identify viral content patterns and systematically replicate winning formats.
• Build relationships with creators, meme pages, community partners, and distribution channels.
• Drive engagement strategies across comments, shares, tags, direct messages, and community interactions.
• Implement AI-assisted workflows to increase content velocity and performance.

Requirements

• 4+ years of experience in viral social media, creator marketing, organic growth, UGC, or related fields.
• Proven success scaling social channels, creator programs, or viral content initiatives.
• Deep understanding of TikTok, Instagram, Facebook, and short-form content ecosystems.
• Strong analytical mindset with experience using data to guide creative decisions.
• Demonstrated ability to build repeatable growth systems rather than relying on one-off viral moments.

Benefits

• Ownership of one of the largest organic growth opportunities in consumer healthcare.
• Build a scalable virality engine capable of generating tens of millions of monthly organic views.
• Work directly with executive leadership and influence company-wide growth strategy.
• Receive meaningful equity in a rapidly scaling venture-backed company.
• Leverage AI tools, creator networks, and emerging social platforms.
• Join a mission-driven organization helping improve access to healthcare worldwide.
• Operate with autonomy, ownership, and speed in a high-growth environment.

Additional Information

• This role is ideal for a founder-minded growth leader with a deep understanding of internet culture, creator ecosystems, and viral content mechanics.