Head of Marketing

We’re seeking a hands-on, operationally minded marketing manager to own the day-to-day execution and performance of marketing across all of Solé’s channels—Online Sales, Retail Sales, & Corporate / B2B Sales. You’ll build systems, run outreach, manage paid media and creative resources, and be accountable for revenue growth. Fully remote, but must be available during PST business hours.

Location: Remote (PST hours)

Responsibilities

• Own the overall marketing calendar and execution across all channels.
• Build and run repeatable marketing systems with documented SOPs.
• Oversee and manage paid media performance (Meta, Google Ads).
• Lead and optimize email and SMS marketing via Klaviyo.
• Run cold outreach for marketing initiatives, build lists, write sequences, manage follow-up.
• Coordinate retail marketing for Venice Beach and Encinitas stores.
• Support corporate / B2B marketing through targeted campaigns and outreach.
• Monitor and analyze performance data using Shopify, GA4, Windsor.ai, and Klaviyo.
• Coordinate with creative resources to ensure campaigns are visually compelling.
• Manage merchandising updates, collection launches, and on-site content.
• Lead weekly performance reviews with leadership team.
• Tackle new marketing projects and tests.
• Collaborate in a remote environment via Slack and other tools.

Requirements

• 3+ years in a full-stack marketing, marketing ops, or growth role, ideally with a DTC, e-commerce, or omnichannel lifestyle brand.
• Proven experience managing external paid media teams or agencies, focusing on ROAS, CAC, and LTV.
• Multi-channel mindset—comfortable with DTC, retail, and B2B audiences.
• Strong outbound skills—writing cold emails, building prospect lists, running outreach sequences.
• Process-builder mentality—document processes, create SOPs.
• Hands-on experience with Klaviyo, Shopify, Meta Ads Manager, Google Ads, GA4, Slack, Windsor.ai or similar platforms.
• Strong strategic thinking and execution skills across digital and offline channels.
• Numerate—able to analyze data, build reports, and make recommendations.
• Fluent in English with excellent communication skills.
• Preferred: Graphic design experience or managing creative teams; affinity for the Solé brand, bikes, or beach/lifestyle culture.