Growth Marketing Specialist - Cal AI

Cal AI is seeking a strategic and execution-oriented Growth Marketing Specialist to drive user acquisition, retention, and growth across various digital channels, working closely with leadership and cross-functional teams.

Location: United States

Salary: $70,000 - $90,000

Responsibilities

• Execute paid advertising campaigns across major digital platforms including Meta, TikTok, Google, Snapchat, and emerging channels.
• Identify and recommend acquisition improvements and channel optimizations based on performance analysis.
• Contribute to retention and engagement initiatives through channel execution and lifecycle insights.
• Identify growth experiments, conversion opportunities, and user acquisition improvements in partnership with product and analytics teams.
• Analyze campaign performance metrics such as CAC, ROAS, payback periods, creative performance, funnel conversion, and retention.
• Collaborate with creative, influencer, product, and analytics teams to turn insights into growth actions.
• Build and maintain testing frameworks for paid ads, creative, landing pages, and offers.
• Support a high-velocity growth culture through structured experimentation, reporting, and disciplined execution.
• Manage multiple projects simultaneously, making informed tradeoffs and escalating risks as needed.

Requirements

• 2-4 years of experience in growth, paid acquisition, performance marketing, or consumer app marketing.
• Hands-on experience running profitable paid advertising campaigns for consumer mobile apps, subscription apps, health/wellness apps, or similar products.
• Working knowledge of Apple Search Ads, Meta, and TikTok; experience with Snapchat or Google is a plus.
• Solid understanding of CAC, LTV, ROAS, payback period, and core subscription app economics.
• Experience supporting creative testing and collaborating with UGC creators, influencers, or creative strategists.
• Analytical mindset with comfort working in dashboards, attribution tools, and performance data.
• Experience with mobile attribution platforms such as AppsFlyer, Adjust, Singular, Branch, or similar.
• Clear communicator who can craft data-backed recommendations and tailor messaging to different audiences.

Benefits

• Comprehensive and inclusive employee benefits including healthcare, parental planning, mental health benefits, annual performance bonus, 401(k) plan and match, responsible time off, monthly wellness and technology allowances, and others.

Additional Information

• The role is full-time at MyFitnessPal with an estimated salary range of $70,000 - $90,000.
• The company values face-to-face connections, flexibility, giving back through volunteer days, mentorship, family support, wellness, recognition, health & fitness, learning and development, inclusion, healthcare, and retirement benefits.
• MyFitnessPal is committed to diversity and inclusion and participates in E-Verify.