Growth Marketing Specialist - APAC

We are seeking a Growth Marketing Specialist, APAC Performance Marketing to manage paid media campaigns across Asia-Pacific markets, focusing on campaign execution, optimization, and operational management.

Location: Remote (APAC)

Salary: $43,340—$75,000 USD

Responsibilities

• Execute and support paid media campaigns across APAC markets, including setup, QA, launch, monitoring, and reporting.
• Manage campaign operations across platforms like Google Ads, Meta Ads, TikTok Ads, Apple Search Ads, LINE, Naver, Kakao, Yahoo Japan, Rakuten, and others.
• Implement campaign structures, audience targeting, bidding strategies, budgets, creative rotations, and platform settings.
• Monitor campaign performance daily and identify issues related to spend pacing, delivery, tracking, creative fatigue, audience performance, conversion rates, CAC, ROAS, and other KPIs.
• Support optimization of campaigns for customer acquisition, revenue, ROAS, CAC, LTV, payback period, contribution margin, and conversion rate.
• Assist with budget pacing and reallocation recommendations.
• Support structured testing across creative, audiences, bids, landing pages, and other variables.
• Coordinate creative workflows including briefing, asset trafficking, localization, approvals, and performance tracking.
• Partner with creative, localization, and regional stakeholders for ad relevance and compliance.
• Analyze creative performance by format, message, language, market, and funnel stage.
• Maintain campaign documentation, testing trackers, launch calendars, QA checklists, and reporting processes.
• Support measurement initiatives like incrementality tests, geo tests, lift studies, holdout tests, attribution analysis, and cohort reporting.
• Prepare performance reports, insights, test readouts, and updates for managers and partners.
• QA tracking, attribution, pixels, conversion events, product feeds, landing URLs, UTMs, and taxonomy.
• Work with analytics and measurement partners to validate data and troubleshoot reporting issues.
• Support agency, platform, and vendor coordination for campaign requests, asset delivery, performance follow-up, billing, and meetings.
• Monitor platform updates, media trends, auction dynamics, and benchmarks.
• Identify opportunities to improve operational efficiency, QA, reporting, creative testing, and execution speed.

Requirements

• Hands-on experience with paid media campaigns on platforms like Google Ads, Meta Ads, TikTok Ads, Apple Search Ads.
• Experience with APAC-specific platforms such as LINE, Naver, Kakao, Yahoo Japan, Rakuten, Baidu, Xiaohongshu is strongly preferred.
• Strong skills in campaign setup, trafficking, QA, budget pacing, tracking, and reporting.
• Passion for campaign operations, performance analysis, creative testing, and process improvement.
• Knowledge of paid search, paid social, app acquisition, display, retargeting, shopping campaigns, catalog ads, and feed-based advertising.
• Ability to analyze performance metrics like CAC, ROAS, LTV, conversion rate, CTR, CPC, CPM, CVR, payback period, retention, contribution margin.
• Exposure to incrementality measurement, lift studies, holdout testing, geo testing, attribution analysis, media mix measurement is preferred.
• Support creative testing and translate results into learnings.
• Attention to detail and ability to manage multiple campaigns, markets, deadlines, and stakeholders.
• Comfort with spreadsheets, dashboards, reporting tools, and campaign management platforms.
• Fluency in English; proficiency in an APAC language (Japanese, Korean, Mandarin, Cantonese, Thai, Vietnamese, Bahasa Indonesia, Hindi) is strongly preferred.

Benefits

• Medical, dental, vision, and basic life insurance.
• 401(k) plan.
• Paid time off, sick leave, holidays.
• Potential for restricted stock units and annual bonuses.

Additional Information

• Position is based remotely in APAC region.
• Experience with Microsoft Office, Google Suite, analytics and BI tools, and ecommerce marketing platforms is preferred.
• Typically requires 1-2 years of experience in performance or growth marketing, digital marketing, or marketing operations.
• Bachelor’s Degree in Business or related field preferred.