Growth Marketing Manager, CRO & Lifecycle

Fieldwire is seeking a hands-on, data-driven Growth Marketing Manager to own conversion rate optimization, website performance, and lifecycle marketing, working closely with the marketing team to improve user journey and international growth.

Location: Remote (US)

Salary: $125,000 - $150,000 (plus up to 30% bonus)

Responsibilities

• Owning and optimizing website experience, including messaging, navigation, and conversion across high-traffic pages.
• Analyzing and improving visitor-to-signup and visitor-to-demo conversion rates.
• Building and scaling lifecycle marketing programs (lead nurture, onboarding, re-engagement, activation).
• Designing and running experimentation frameworks across website and channels.
• Partnering with Content manager for content distribution and activation.
• Supporting digital improvements for CrewCenter and contributing to website and funnel strategy.
• Contributing to international growth efforts for non-English markets.
• Providing regular reporting on website, funnel, and lifecycle performance.
• Working cross-functionally with Product Marketing, Sales, Revops, and Design.

Requirements

• Bachelor's degree in Business, Marketing, or similar.
• 3-5 years experience in digital or growth marketing at a B2B SaaS company, with ownership of CRO, website, or lifecycle programs.
• Hands-on experience with Marketo or similar marketing automation platform.
• Experience with A/B testing tools and experimentation.
• Proficiency with analytics platforms (GA4, Amplitude, Mixpanel, or similar).
• Comfortable operating independently in a fast-paced environment.

Benefits

• Estimated salary range of $125,000 - $150,000.
• Potential bonus up to 30%.