Freelance Solutions Architect Braze & Iterable Experience

APPLY is a partner for consumer and entertainment brands, specializing in AI-native customer experience solutions across Retail, CPG, Sports, and Media.

Location: London

Responsibilities

• Lead discovery workshops to understand client objectives, existing systems, data flows, and constraints.
• Define target-state architecture for CRM, CDP, and marketing automation, including integration patterns, governance, and scalability considerations.
• Translate business problems into technical solution options, with clear trade-offs, effort estimates, and risks.
• Guide implementations end-to-end, from documentation and planning through detailed requirements and support for build.
• Produce high-quality technical artifacts including architecture diagrams, data flow maps, event and identity models, and implementation roadmaps.
• Write clear technical requirements for engineers, partnering with technical project management to scope, sequence, and deliver work.
• Partner with client stakeholders to drive decisions and keep delivery aligned to outcomes, timelines, and dependencies.
• Architect and support integrations across the MarTech stack, including CDPs, marketing automation platforms, analytics, attribution, and enrichment tools.
• Design data schemas and event tracking plans that support lifecycle use cases and analytics needs.
• Support ETL and reverse ETL patterns to activate data into downstream destinations.
• Ensure solutions account for omnichannel transactional and marketing messaging, customer journeys, user states, and event-driven automation.

Requirements

• Hands-on experience with Braze and Iterable.
• 5+ years of software development experience.
• 5+ years of experience integrating third-party tools, including involvement in planning and developing ETL solutions.
• 2+ years of hands-on experience with a CDP such as Mixpanel, Segment, mParticle, Tealium, Treasure Data, or similar.
• 2+ years of experience working directly with clients or key stakeholders.
• Demonstrated experience designing and architecting a CDP and/or marketing automation integration, and ability to walk through the full implementation lifecycle.
• Experience working with APIs and at least one of the following: Mobile SDKs, HTML, CSS, JavaScript.
• Experience with cloud platforms such as AWS (EC2, S3, Lambda, Redshift), GCP, Heroku, or iPaaS tools.

Benefits

• Modern tools, systems, and approaches.
• Inclusive and safe environment.
• AI & Strategic Upskilling with training budgets and mentorship.
• Commitment to diversity, equity, and inclusion.