Freelance Social Media Strategist

Seeking a Freelance Social Media Strategist to develop and execute social growth strategies, focusing on audience development, content, short-form video, and paid social across platforms like Instagram and TikTok. The role emphasizes community building and brand identity over paid media.

Location: New York, United States

Responsibilities

• Develop an audience growth strategy across Instagram, TikTok, and other social platforms
• Advise on content pillars, themes, and positioning for a distinctive social brand
• Recommend Reels and short-form video strategies, including content cadence and formats
• Build and manage community engagement initiatives and creator/fan partnerships
• Provide high-level paid media recommendations (Meta Ads, TikTok, YouTube) aligned with brand growth
• Define target audiences and advise on segmentation and growth opportunities
• Collaborate with the filmmaker and internal teams to align social strategy with broader brand objectives

Requirements

• Proven experience in audience growth, social media strategy, and paid media for entertainment, media, or creator-led brands
• Expertise with Instagram, TikTok, Meta (Facebook), and short-form video content
• Strong understanding of community building and creator engagement
• Ability to operate independently as a freelance consultant while providing strategic guidance
• US-based or strong knowledge of the US film and entertainment audience preferred