Field Marketing Manager

The UK&I Marketing Manager is responsible for end-to-end marketing, focusing on supporting sales teams and driving pipeline growth through strategic campaigns, events, and demand generation in the UK and Ireland market.

Location: UK&I

Responsibilities

• Act as a marketing liaison for Strategic, Majors, and Enterprise segments, working closely with Account Executives.
• Develop and execute integrated field marketing plans tailored to the UK&I market, incorporating account-based marketing strategies, partner initiatives, and sales motions.
• Collaborate with cross-functional teams to build and execute targeted ABM campaigns that engage key accounts.
• Lead the planning and execution of field marketing activities, including trade shows, conferences, webinars, and partner events.
• Partner with global campaigns, digital, and partner marketing teams to develop demand-generation strategies.
• Measure the success of campaigns, track KPIs, and adjust tactics to improve results.

Requirements

• 5+ years of experience in regional marketing, preferably in the B2B SaaS or cybersecurity space.
• Strong organizational skills and attention to detail; able to manage multiple projects simultaneously.
• Comfortable working cross-functionally in a fast-paced, global environment.
• A proactive mindset - you anticipate needs, solve problems, and follow through.
• Excellent communication and collaboration skills.
• A “get-it-done” attitude and willingness to roll up your sleeves to make things happen.