CRO Expert

The Conversion Rate Optimization Expert is responsible for enhancing the performance of e-commerce websites through data-driven strategies, analysis, testing, and collaboration with creative teams to maximize conversion rates and drive business growth.

Location: South Africa

Responsibilities

• Developing and implementing tailored, data-driven CRO strategies for clients to enhance website performance and maximize conversion rates
• Performing thorough brand audits of clients’ websites to identify areas for improvement
• Conducting in-depth analysis of user behavior using analytical CRO tools, user feedback, heatmaps, and session recordings to identify trends and opportunities for optimization
• Designing, executing, and managing A/B and multivariate tests to validate hypotheses and measure the impact of CRO changes
• Optimizing landing pages, product pages, checkout flows, and overall website architecture
• Collaborating with copywriters, designers, and developers to implement best practices and innovative solutions
• Monitoring and reporting on CRO performance, providing insights and recommendations
• Translating data and test results into clear insights and recommendations
• Staying updated with CRO, e-commerce, and digital marketing trends
• Maintaining documentation of CRO projects and results
• Assisting in developing CRO case studies and success stories.

Requirements

• Minimum of 3 years of experience in CRO, specifically within e-commerce
• Proven experience in a similar CRO role with a track record of improving conversion rates
• Proficiency in analytical tools such as Google Analytics, Hotjar, Microsoft Clarity, Convert.com
• Strong understanding of UX/UI principles
• Experience with running A/B and multivariate tests
• Experience with e-commerce platforms like Shopify, Magento, WooCommerce
• Familiarity with heatmaps, session recordings, and user feedback tools
• Strong communication skills for presenting results and recommendations
• Proactive attitude and focus on high-quality results
• Ability to work independently and in cross-functional teams
• Excellent attention to detail and problem-solving skills
• Stable internet connection and a laptop or PC
• Fluent English communication skills
• Availability during UK office hours (10:00 AM to 6:00 PM)
• Ability to work full-time.