Associate Director Digital Acquisition Marketing

Harbor Health is transforming healthcare in Texas through collaboration and innovation, building a new payvider model that integrates care delivery with health plan operations.

Location: United States

Responsibilities

• Lead acquisition strategy for both IFP membership growth and commercial clinic consumer acquisition across all Harbor markets
• Develop market-specific growth plans in partnership with Growth and Operations — balancing scale/efficiency in Austin with market entry acceleration in San Antonio, Dallas, and El Paso
• Align media investment to service area dynamics, network strength, and clinic capacity
• Own strategy, execution, and investment management across paid and addressable channels — programmatic, paid social, search, direct partnerships, and emerging platforms (retail media networks, healthcare marketplaces, streaming/CTV, audio)
• Balance efficient IFP member acquisition with high-intent clinic demand generation
• Leverage platform and publisher partnerships to unlock premium inventory and competitive advantage
• Lead the organization's organic search strategy including keyword planning, on-page optimization, and content alignment
• Align paid and organic search efforts to optimize overall digital spend and maintain a cohesive search presence
• Build audience-first strategies grounded in behaviors, intent signals, and health needs
• Develop condition-based acquisition journeys aligned to local care availability and provider strengths
• Partner with analytics and product teams to refine targeting using first-party data and market insights
• Continuously optimize across audience, channel mix, creative, and landing experience; establish and scale test-and-learn frameworks
• Define, track, and report on website and campaign KPIs (traffic, rankings, conversion rates, cost-per-acquisition)
• Own budget allocation across markets, channels, and growth objectives; maintain pacing, forecasting, and ROI accountability
• Dynamically shift investment based on market performance, enrollment cycles, and clinic utilization
• Monitor and analyze online reviews and ratings across platforms (e.g., Google Business Profile, Press Ganey)
• Maintain accuracy and optimization of digital profiles including review management workflows, response templates, and reputation reporting
• Partner with operations and product to identify trends in member feedback and drive continuous improvement
• Partner closely with Marketing (brand, campaigns, content), Product (digital experience and conversion flows), Analytics (measurement and insights), and Operations (clinic growth and capacity planning)

Requirements

• 3+ years of experience in performance marketing, growth marketing, or digital media — with demonstrated acquisition outcomes tied to real-world conversion (enrollments, appointments, transactions)
• Deep hands-on experience with DSPs (DV360, The Trade Desk), paid social, and paid search platforms
• Experience building integrated acquisition strategies across programmatic and direct channels
• Strong understanding of audience targeting strategies — first-party, contextual, and modeled audiences
• Proven ability to manage budgets across multiple markets and objectives with pacing and forecasting accountability
• Strong analytical mindset; ability to translate performance data into clear investment decisions
• Excellent communication, presentation, and cross-functional collaboration skills
• Advanced proficiency in Excel and analytical/reporting tools

Benefits

• Opportunity to shape Harbor's member acquisition strategy and define how a payvider grows across Texas
• Collaborative and dynamic work environment
• An organization made up of people who are passionate about changing the healthcare landscape
• Competitive salary and benefits package
• Professional development and growth opportunities
• A transparent and unique culture

Additional Information

• Originally posted on Himalayas