LeadtechMarketing

Ad Monetization Manager

Flexible (remote or office in Barcelona)Posted 11 days ago

Leadtech is a fast-growing mobile and web apps company with a diversified portfolio across non-gaming verticals, seeking an Ad Monetization Specialist to optimize advertising performance and revenue.

Location: Flexible (remote or office in Barcelona)

Responsibilities

Design, implement, and optimize waterfalls on mediation platforms (AppLovin MAX, IronSource/Unity LevelPlay, AdMob / Google Ad Manager).
Configure and manage dynamic floor prices and real-time bidding to maximize eCPM.
Evaluate and onboard new ad networks and programmatic demand.
Monitor key KPIs: eCPM, fill rate, ARPDAU, ad revenue per session, impression share.
Run cohort analyses and A/B tests on ad formats, frequencies, and integrations.
Identify data-driven improvement opportunities using BI tools (Looker, BigQuery, Amplitude).
Define the ad format strategy per app: interstitials, rewarded, banners, native, MREC.
Ensure the right balance between ad monetization and user experience, reducing ad-induced churn.
Collaborate with Product to properly integrate ad placements into the user flow.
Manage relationships with ad networks (Meta Audience Network, AppLovin, IronSource, Mintegral, Vungle, InMobi, etc.).
Negotiate guaranteed deals and header bidding arrangements with strategic partners.
Stay up to date on programmatic market trends and policy changes (ATT, privacy).
Ensure compliance with App Store, Google Play, and individual ad network policies and guidelines.
Implement brand safety measures, ad quality filters, and advertising inventory review processes.

Requirements

3+ years of experience in mobile app advertising monetization.
Demonstrable gaming experience: knowledge of waterfalls in F2P games, rewarded ad management, and mixed monetization logic (IAP + Ads).
Experience in or transition to non-gaming apps (lifestyle, health, utilities, tools).
Degree in Marketing, Engineering, Statistics, Economics, or a related field. MBA or programmatic advertising training is a plus.
Proficiency in at least one mediation platform: AppLovin MAX, IronSource LevelPlay, or AdMob.
Familiarity with monetization SDKs and their integration (iOS / Android).
Advanced data analysis skills: SQL, BigQuery, or Looker is a strong plus.
Knowledge of ATT (App Tracking Transparency), SKAdNetwork, and their impact on fill rate and targeting.
Understanding of the programmatic ecosystem: DSPs, SSPs, PMPs, Open Auction.

Benefits

Diversified app portfolio with millions of active users in a high-growth non-gaming vertical.
Mature data infrastructure: BigQuery, Looker, AppsFlyer, and a proprietary analytics stack for fast decision-making.
Experimentation culture: real autonomy to propose and ship changes in production.
International team, dynamic environment, and the opportunity for direct P&L impact.
Competitive compensation package + benefits (flexible hours, health insurance, training).
Growth and career development: flexible career path with internal training and external learning budget.
Work-Life balance: flexible schedule, remote options, summer hours.
Comprehensive benefits: salary, private health insurance, vacation days, birthday off.
Unique Perks: office amenities, free coffee, snacks, rooftop terrace, vouchers.